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The Brand


Lurewear, as the name suggests, commits to introduce the women of the generation to their inner beauty.

 We are exclusively focused on designing comfortable and unique collection of ladies underwear s in India.
Too many brands out there are focused on providing the perfect fodder for style to the world.

We at Lurewear, came into existence with the prime motive of bringing “comfort” in a click to your wardrobe. With the every growing demand for women’s sexy underpants riding the dynamic trend cycle, Lurewear is zealous to introduce unique ladies underwear styles with complete focus on good quality, skin friendliness, comfort, and cuts that are specially designed to flaunt your curves.

Our brand’s essence derives from the understanding that lingerie for a woman, is not just a piece of garment but an extension of her persona.  Owing to which, our product line comprises of a varied range of underpants that provides style to satisfy your every mood, and season and compliments your stunning wardrobe stocked in for every occasion.

Packaged within an aura of absolute comfort, Lurewear products are available in an array of trends, cuts, and styles that are ruling the world of fashion in present times. With varieties of bikini briefs, sexy thongs, comforting hipsters, seamless boyshorts and more, stocked up on our racks, we ensure to have answers for your every lingerie need. Spurred by innovations and style adoptions of the industry, we at Lurewear choose the absolutely adored shades of the palette and trendy prints for the designing of our products.

Lurewear panties are easily available on the most recognized ecommerce sites of our country : Amazon, Snapdeal, Paytm, Flipkart, and Shopclues. Shopping for your dreamy underpants is just a click way with Lurewear. Splurge smart with the availability of undergarments that are designed as per the “need of the hour”.

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